A NORTH INDIAN BEVERAGE BRAND

Rooted in the hills.
Ready for every refreshment moment.

Meet The OG Drinks — a growing beverage portfolio from Dehradun, Uttarakhand, led by two launched hero products and a clear roadmap for new flavours and pack formats.

Explore the OG range ↗ Partner with us →

02Launched hero products

160 mlCurrent hero format

DehradunUttarakhand roots

CARBONATED HERO OG Zeera 160 ml bottle

OG ZEERA160 ML · MRP ₹10

NON-CARBONATED HERO OG Litchi 160 ml bottle

OG LITCHI160 ML · MRP ₹10

MOTHER'S SWEAR BEVERAGES PVT. LTD.DEHRADUN · UTTARAKHAND

01 / THE BRAND STORY

A mountain-rooted brand.
A wider world of taste.

The OG Drinks is the consumer beverage brand of Mother's Swear Beverages Private Limited, based in Dehradun, Uttarakhand.

We bring familiar Indian taste profiles together under one recognisable OG identity — with a portfolio spanning carbonated refreshment, non-carbonated beverages and new flavour directions.

Illustrated Himalayan mountain landscape representing Uttarakhand

OUR HOMEDEHRADUN
UTTARAKHANDInspired by the spirit of the hills.

Our roots

Manufacturing unit in Dehradun, Uttarakhand.

Our portfolio

Carbonated beverages and non-carbonated fruit refreshment.

Our reach

Uttarakhand, Delhi NCR, Western UP and Himachal Pradesh.

Uttarakhand describes the company's home and manufacturing base. It is not a claim that every ingredient or water source originates in the Himalayas.

02 / CURRENTLY LAUNCHED

Two heroes.
Two refreshment moods.

The current OG hero range is led by one carbonated classic and one non-carbonated fruit beverage. These are the two products currently presented as launched.

CARBONATED · HERO PRODUCT

OG Zeera

A familiar jeera-led flavour with a bold, refreshing character.

160 MLMRP ₹10

NON-CARBONATED · HERO PRODUCT

OG Litchi

A fruit-led, non-carbonated litchi refreshment with a distinctive flavour profile.

160 MLMRP ₹10

OG Zeera 24-bottle carton with layout and packaging information

OG ZEERA / TRADE PACK

24 bottles.
One easy-to-handle carton.

OG Zeera 160 ml PET bottles in a 24-piece trade carton, arranged in a 4 × 6 layout.

Product: OG Zeera — carbonated beverage
Pack size: 160 ml PET bottle
Carton quantity: 24 bottles (4 × 6)
Indicative inner dimensions: 345 × 230 × 160 mm (L × W × H)
Board: 3-ply corrugated, B flute
Approx. net / gross weight: 4.8 kg / 5.5 kg

Dimensions and weights are preliminary concept specifications. Confirm the final physical carton sample and packed weight with the packaging vendor before printing or dispatch planning.

03 / UPCOMING FLAVOUR CONCEPTS

More flavours.
One recognisable OG identity.

One signature bottle language, with flavour-specific names, colours and ingredient cues. These are upcoming concepts and development directions — not current launched products.

✦

Carbonated flavour directions

Upcoming concepts

OG LemonCarbonated concept

OG KanchaCarbonated concept

OG OrangeCarbonated concept

OG ColaCarbonated concept

✦

Non-carbonated flavour directions

Fruit and traditional refreshment concepts

OG AamNon-carbonated concept

OG GuavaNon-carbonated R&D concept

OG Nimbu PaniNon-carbonated R&D concept

OG ImliNon-carbonated R&D concept

Concept artwork is indicative. Formulation, product classification, label declarations, stability, sensory evaluation, costing and regulatory approvals are required before commercial launch.

04 / PACK ARCHITECTURE

One signature bottle.
More ways to enjoy OG.

The longer-term direction is to carry a consistent OG bottle identity across flavours and pack sizes, while each variant keeps its own shelf identity.

CURRENT HERO FORMAT01

160ml

MRP ₹10

The current pack format for OG Zeera and OG Litchi — designed for accessible everyday refreshment.

CURRENTLY LAUNCHED HERO PRODUCTS

PLANNED HILL-MARKET FORMAT02

250ml

PLANNED MRP ₹20

A larger format being evaluated for hill routes, where transport and distribution costs can put pressure on low-value packs.

PLANNED PACK EXTENSION

OG Shikanji 250 ml bottle design concept

COMMON 250 ML BOTTLE PLATFORM

Same bottle design.
Different flavour identities.

The shared bottle platform is intended to support future flavour variations. The Shikanji artwork shown here is a design concept for the 250 ml format — not a statement that OG Shikanji is currently launched.

Bottle drawing reference: MHT_3034_250ML SODA; 180 mm overall height and 12 g bottle weight. The drawing also lists a 270 ml ±5 ml volume field; confirm whether this is brimful capacity before finalising 250 ml net fill and production specifications.

WHY A ₹20 / 250 ML FORMAT?A larger pack may provide more room to structure channel margins across selected hill routes. Actual contribution depends on product, packaging, freight, tax and trade margins — not MRP alone.

05 / MARKET & DISTRIBUTION

Rooted in the hills.
Ready to travel further.

From its Dehradun base, The OG's market focus extends across Uttarakhand and neighbouring North Indian territories.

Uttarakhand

Home market and manufacturing base.

HOME MARKET

Delhi NCR

Distribution and super-stockist opportunity.

GROWTH MARKET

Western Uttar Pradesh

Bijnor · Sambhal · Moradabad.

GROWTH MARKET

Himachal Pradesh

Neighbouring hill-market opportunity.

HILL MARKET

OUR MANUFACTURING BASE

From Dehradun.
For every market.

The OG Drinks is built on the beverage manufacturing base of Mother's Swear Beverages Private Limited in Lal Tappar Industrial Area, Dehradun.

View plant location ↗

06 / DISTRIBUTOR & BUSINESS ENQUIRIES

Let's grow
together.

Interested in bringing The OG Drinks to your market? We welcome enquiries from distributors, wholesalers, retailers and institutional buyers.

WhatsApp the team ↗ Email sales ↗

THE OG DRINKS / PRODUCT PORTFOLIO

Take the OG range
with you.

Download Product Catalogue ↓

Rooted in the hills.Ready for every refreshment moment.

A mountain-rooted brand.A wider world of taste.

Our roots

Our portfolio

Our reach

Two heroes.Two refreshment moods.

OG Zeera

OG Litchi

24 bottles.One easy-to-handle carton.

More flavours.One recognisable OG identity.

Carbonated flavour directions

Non-carbonated flavour directions

One signature bottle.More ways to enjoy OG.

Same bottle design.Different flavour identities.

Rooted in the hills.Ready to travel further.